Teardown: the AI outbound engine running novi's B2B channel
The full architecture — sourcing, sequencing, booking, and self-improving copy — and what broke along the way.
Writing
AI-native GTM for consumer and commerce.
Essays from the field — partnerships, pipeline, and the systems rebuilding how companies go to market. Written by someone running the experiment, not watching it. Mostly GTM, with occasional detours into living deliberately and going long on gravel.
What 150+ partnerships taught me that paid media never will
Partner-led GTM from origination to close — and why it compounds where ad spend decays.
What your business is actually worth — how acquirers underwrite
The valuation lens from the buy side, and what founders can do to move their multiple.
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AI-native GTM for founders and operators building consumer, commerce, and technology companies. No filler.
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