I build AI‑native GTM.
A decade of go-to-market leadership across consumer, commerce, and technology — 150+ partnerships closed with names like Walmart, Disney, Nike, and Optum Now — now running on systems where AI works the funnel and humans close.
Because the math changed.
GTM teams wired with AI move faster, reach further, and learn quicker — more pipeline with fewer people, shorter cycles, lower cost per deal. I've proven it at my own company, where we prioritized channel-first partnerships and built an outbound engine that sources its own prospects, runs its own sequences, books the calls, and rewrites its own copy based on what converts.
That's not a tool stack — it's an operating model. And I build the playbooks that make it repeatable, whether you're finding your first customers or rebuilding GTM at scale.
150+ partnerships closed.
$150M in annual revenue driven.
$1B+ in annual revenue qualified for acquisition.
Two companies founded, one exit.
Walmart. Disney. Warner Bros. Nike. Nintendo. Starbucks. Optum Now. MLB.
I've spent the last decade taking products and companies to market — building business development from zero as an early employee at unybrands, a PE-backed e-commerce aggregator; closing brand partnerships on Zulily's strategic partnerships team; and founding, scaling, and exiting a consumer products company with licensing partnerships across major entertainment brands.
Today I'm building two companies. novi Nutrition, a pharmacist-formulated GLP-1 support supplement — the only GLP-1 nutritional support product vetted by Optum Now's medical team — where I built the channel-first GTM strategy targeting clinics, pharmacies, and telehealth platforms, with outbound run end-to-end by AI. And multiples.ai, a valuation intelligence platform that gives founders of digitally-native businesses a straight, data-backed answer to what their business is worth and what would make it worth more.
Outside of work I'm a long-distance competitive gravel cyclist — currently training for the 200-mile Unbound Gravel (follow along on Strava) — and a photographer, most days with my Sony a7CR. I also think a lot about digital minimalism, privacy, and living deliberately; some of that thinking ends up in my writing.
I build the go-to-market systems that take companies from zero to scale — the strategy, the partnerships, and the AI-native engines that execute them.
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Go-to-market strategy
ICP, channels, pricing, sequencing: the motion that fits the company, and the playbooks that make it repeatable.
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Partnerships & business development
Origination through close: channel, retail, licensing, and strategic alliances.
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AI-native GTM systems
Sourcing, sequencing, qualification, and booking, automated — a decade of best practices rebuilt AI-native.
Building something? I'd like to hear about it.
Email me at hi@korionmorris.com, or find me on LinkedIn and Instagram.